Jeff Bajorek

AUTHOR AND SALES CONSULTANT

WEBsite - CONTENT - EMAIL MARKETING

Project Partner: LLB Design Co.

ABOUT JEFF BAJOREK

Jeff Bajorek spent more than a decade in the field as a top sales performer in medical device sales. Today, he applies his proven methods to help sales teams design and implement sales strategies. His no-nonsense approach focuses on the fundamentals. Jeff co-hosts The Why and the Buy Podcast, publishes a weekly newsletter, and is a regular sales speaker, trainer, and podcast guest.

THE NEED

Website Design and Content Management

We began working with Jeff soon after he launched his own sales consulting business. Jeff wanted a partner to assist with marketing strategy, to optimize his digital presence, and to help him expand his capacity and grow his audience through content marketing.


“Slabtown plays an integral role in my business and audience development efforts. They know the environment I work in, I trust their expertise, and there is no way my business would be growing at the rate it is without them. I’m complimented on my online presence by almost everybody who visits my website.”
— Jeff Bajorek

THE WORK

 
 

WEBSITE DESIGN

Our first task was to rethink Jeff’s Wordpress website and brand. We designed a new, more modern website for Jeff centered around his new brand standards and positioned Jeff as the forefront of the brand.

writing & Editing

We work with Jeff on an ongoing basis to assist with editing and optimizing his blog content and his longer-form content pieces such as books, eBooks, whitepapers, and other resources.

CONTENT & SOCIAL MEDIA

As we redesigned Jeff’s website, we strategically examined Jeff’s content strategy and developed a content plan for Jeff’s social media channels, blog, and email marketing that supported his business goals and showcased his expertise.

EMAIL MARKETING

We help manage Jeff’s Mailchimp account, including template design, list management, landing page design, and automated content promotion campaigns.

 
 

THE RESULTS

WITHIN The PAST YEAR…

  • Increased new visitors to the website more than 20% year-over-year (70% of new traffic can be attributed to blog content promoted via email marketing)

  • Consistent newsletter subscriber growth, nearly doubling his subscriber list in the past year

  • Measurable social following growth on LinkedIn and Twitter (~25% growth in followers per quarter)