Founded by big-picture strategic thinkers and detailed-oriented project managers, we’re built to be the indespensible marketing partner you need to level-up your marketing.

 

Outsourcing anything can be tricky. You may wonder: How long will it take for them to truly understand our business? Will we end up holding their hand, creating more work for us in the long run? What else will they have on their plate—will we really be a priority? Our process and structure is designed to obliterate those worries.

We work with a small set of clients so that we can deliver a high level of service and a concentrated immersion into your business. We have a proven track record of creating an executing lean marketing plans that pack punch because they are aligned with your sales goals and because we take the time to listen to you and understand what drives you and your customers. We attribute our success to our process, our experience, and our commitment to remaining fiercely curious, always.

 

We are committed to immersing ourselves in your business.

Effective marketing is never a quick fix. The best marketing aligns with your evolving sales and operational priorities. Because of this, we believe there is no match for partnering with marketing experts who are committed to immersing themselves in your business. As you’re constantly evolving, we position ourselves to adapt and grow with you. That’s what we do.

We are comfortable in the complex B2B space.

Sure, every business has complexities. Some just have more. Especially B2B companies. The more complicated the business, the more challenging it is to hone your marketing strategy. This is the type of marketing we thrive on. Our clients appreciate our ability to simplify marketing strategy and take care of the often-overwhelming details that come with managing any content or digital marketing strategy. If you are not sure where to start, we can help. We’ll help you streamline and focus your marketing to realize real, measurable business growth.

We have extensive experience in content marketing for start-ups and healthcare businesses.

Defining your audience and sharpening your message, your brand, and your marketing strategy can be daunting, especially for new businesses. We help new and growing business to business companies by starting with a keen understanding of and involvement in your business development strategy. Our research and discovery process helps start-ups and early stage companies hone their message and focus their marketing efforts on channels that will deliver the best ROI and resonate with the people and organizations you seek to serve. 

Though we’ve served a wide range of B2B and B2C companies, business to business healthcare marketing is our wheelhouse. We’re well-versed in the priorities and pain points of healthcare executives and physicians. Like any complex industry, healthcare comes with a learning curve for most marketers. Our clients appreciate how our years of experience and healthcare-savvy allow us to hit the ground running with proven healthcare marketing strategies.


FAQs

Q: What industry is your specialty?

Our experience spans B2B to B2C and everywhere in between, but our sweet spot is healthcare organizations and business to business start-ups. We are well-versed in helping early-stage companies hone their message and focus their marketing efforts on channels that will deliver the best ROI. We are also well-versed in the priorities and pain points of healthcare executives. Our clients appreciate how our years of experience and healthcare-savvy allow us to hit the ground running with proven healthcare marketing strategies.

Q: Do you have enough bandwidth to take this project on?

We find that there is no substitute for full immersion into the structure, challenges, vision, and goals of each and every client we serve. We will not accept a project if we cannot deliver that level of service. We promise. For every project, we assemble a client team to fit your needs, including development, design, writing, project management, photography, and videography.

Q: What types of projects do you take on?

We love partnering with businesses on an ongoing basis, but we help on a project basis too. We start with our initial discovery process to propose projects or a custom retainer model designed to scale with your needs. For a more detailed look at what we do, view our services.

Q: What is your process?

No matter what type of project we’re working on, we always start with our start-up process which includes understanding where you’ve been, where you want to go and why. We then get to know your leadership and team members to learn more about what makes your best clients tick. We always prioritize discovery and goal setting at the outset, because any marketing not based on a deep knowledge of your business goals and your audience is sure to fall flat.

Q: What’s with “Slabtown” as a name?

Slabtown Marketing was founded in the Slabtown neighborhood of Traverse City, Michigan. “Slabtown” is an old neighborhood nickname, related to its logging-town roots. We also appreciated its symbolic ties to the idea of “building” and hard work, which resonates with our brand.