Dedicated B2B Healthcare Marketing Experts

Slabtown Marketing clients appreciate our industry knowledge, strategic focus, and the way we operate as a friendly and reliable extension of their internal teams. We are here to be your partners, solution finders, and creative contributors to initiatives both big and small.  

What Makes Us Different?

We Understand the Challenges of Marketing to Healthcare Leaders

Our decades of experience in this space allow us to ramp up quickly and hit the ground running. 

We Customize Our Service

Slabtown is not another marketing agency with a formulaic, boilerplate approach. We develop a unique proposal for every client based on a hands-on assessment. Our clients benefit from our full immersion into the structure, challenges, vision, and goals of every company we serve. 

We Deliver Value

We founded Slabtown Marketing to help healthcare companies implement strategies that transform marketing departments from cost centers to profit centers. We work closely with your team to focus strategy on tactics that genuinely align with your business goals.

Our Mission

Our mission is to support our partners, B2B healthcare companies, in powering the infrastructure that keeps our healthcare system running by supporting their growth and seamless operations. 

Our “why” is to inspire our partners to focus on only the most meaningful growth efforts by defining and sharing their own unique value and expertise. 

Our Values


We lead with curiosity and an orientation towards exploration. This fosters more positive discourse, creative solutions, and effective marketing.  


Integrity is the foundation of a trustworthy relationship. We consistently follow through on our promises and remain committed to a transparent work style.  


Great marketing is the result of great alignment. We align what is most meaningful to our clients with what is most meaningful to their customers.   


True partnerships are rooted in empathy and kindness. We prioritize serving our partners with civility and gratitude and seek partners who share our values.  

We enjoy helping B2B healthcare companies grow because we enjoy building relationships. Over time, the deeper our relationships grow, the more value we can deliver to our partners. Each year is more rewarding as our industry-specific knowledge grows and our partner businesses grow too.

– Team Slabtown

About Our Leaders

Jason Manke

Co-Founder, President

Jason has 20 years of sales and marketing experience and has worked in the healthcare space for the past 10 years. His consultative approach helps B2B organizations build strategies that grow leads and revenue. His work helps companies establish themselves as industry leaders and strong brands that exemplify the business’s value and expertise. His growth-focused approach drives awareness, leads, and revenue. He earned his bachelor’s degree in History from Alma College. When Jason’s not helping businesses grow, you can catch him escaping for hikes on Lake Michigan’s shore or tapping in as professional goofball, “imagination story” teller, and other serious Dad roles with his son and daughters.



Laurel Manke

Co-Founder, Director of Operations

Laurel is a healthcare marketing strategist and business writer with more than a decade of experience. Her specialties include content strategy, ghostwriting, SEO, social media, email marketing, and website design. Since 2012, Laurel has directed digital marketing content production for B2B healthcare companies, including physician staffing and management companies and healthcare tech companies. She earned her bachelor’s degree in Arts and Humanities and Professional Writing from Michigan State University. Off the proverbial clock, you can find Laurel stand up paddle boarding in Northern Michigan, growing cut flowers, and taking in as many outdoor-adventure excursions as possible.