LifeScience Logistics

Healthcare Third-Party Logistics Service Provider

Project:

Brand Refresh, Website, Content Strategy, Paid Advertising Management

Client:

LifeScience Logistics

Client Profile:

Company Type:

The Leading Experts in Healthcare Logistics

Who We Worked With:

Marketing and Sales Leaders  

Size: <300 Employees
Life Science Logistics White Paper Cover
Life Science Logistics Website

The Need:

LifeScience Logistics is an established leader in the healthcare logistics industry. After years of rapid growth, they sought a healthcare marketing expert to help them build a new website and refreshed brand that reflected the significantly expanded scale of their company and service offerings. They partnered with Slabtown to create a refreshed brand look-and-feel, along with a more robust website. They also turned to Slabtown as experts in healthcare content and paid advertising, since they wanted to optimize their Google Advertising spend as well as their thought leadership and SEO efforts.

  • Updated Visual Identity
  • Website Design and Development
  • Paid Advertising Management
  • Content Strategy and SEO

About our Work:

We applied our industry knowledge to:

  • Create a modern brand identity that reflects LSL’s national scale and capabilities.
  • Build a website to reflect business goals and established brand messaging.
  • Expand and optimize LSL’s digital presence, including social media and thought leadership.
  • Update sales and exhibit materials to reflect new brand.
  • Optimize LSL’s paid advertising and SEO strategy & execution.
Life Science Logistics Brand Book
Life Science Logistics White Paper Pages

How it Helped:

Improved overall brand consistency
Optimized tracking to better evaluate the effectiveness
of LSL’s digital marketing efforts and enhance customer experience during the sales process
Reduced overall ad spend and cost per click, while increasing number of qualified leads each month through paid advertising efforts

Improved average monthly organic traffic to the website by nearly 60%

Doubled number of qualified leads from paid search
year over year

Supported sales and marketing leaders delivering on business objectives

We can help your company overhaul  and optimize your sales and marketing materials,digital advertising, and content strategy too.  

Life Science Logistics Trade Show Booth
Life Science Logistics Phone

Helping B2B healthcare companies grow is our specialty.

Contact us today for an initial consultation.