Schmitt-Thompson Clinical Content 

Nurse Triage Software Guidelines


Brand Refresh, Website Update 


Schmitt-Thompson Clinical Content 

Client Profile:

Company Type:

The industry leader in nurse triage software guidelines

Who we Worked with:

Founding Partners and Chief Operating Officer

Size: <10 Employees 
Schmitt-Thomson Clinical Content

The Need:

Schmitt-Thompson Clinical Content’s nurse triage guidelines offer world-class decision support to help nurses give high-quality healthcare advice. Their guidelines are used by thousands of practices, clinics, hospitals, and managed-care call centers across the United States. They needed to update their 25-year-old, well-established brand to reflect its modern relevance as the gold-standard nurse triage solution and update their website to reflect their brand. They turned to Slabtown Marketing for a:

  • Website audit
  • Logo update
  • New website design and development

We engaged Slabtown Marketing to conduct an audit of our website and suggest changes/updates. They did an outstanding job! They were right on track with the project and provided us several different options to choose from. They are a great group of people to work with.

— Patty Maynard, Chief Operating Officer

About our Work:

We applied our industry knowledge to:

  • Audit their existing brand and website and provide suggestions to improve their brand and digital presence
  • Create a new logo that leveraged the strength of their existing well-known brand
  • Understand their target audience and solutions to create a user friendly, informative website
  • Build newsletter and social media templates that reflected their refreshed brand
Schmitt-Thomson Clinical Content Brand Book
Aligned Providers Quotation Marks

You have done a magnificent job. Our old website was barely
“ho-hum.” Our new website is one I can proudly refer colleagues and prospects to. Thank you for leading us to a better place.

— Dr. Barton Schmitt, Co-Founder of Schmitt-Thompson Clinical Content

Schmitt-Thomson Clinical Content Presentation

How it Helped:

Modernized the Schmitt-Thompson brand
Helped Schmitt-Thompson understand where to invest to update their brand and website
Enhanced Schmitt-Thompson’s sales and content sharing process
Improved brand credibility and awareness through improved search performance and a more polished web presence

We can help your company build an effective brand and website too.

Schmitt-Thomson Clinical Content Old Logo
Schmitt-Thomson Clinical Content New Logo

Helping B2B healthcare companies establish outstanding brands and digital presences is our specialty.

Contact us today for an initial consultation.