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Insights to enhance your B2B healthcare sales and marketing efforts.

How to Create Emotionally Resonant B2B Healthcare Marketing

How to Create Emotionally Resonant B2B Healthcare Marketing

Emotional Connection is the Key to a Healthcare Executive's Heart “Great marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!” -Kathy Klotz-Guest, Marketing Strategist and Improv Comedian  In the realm of...

Top 9 Best Practices for Communications in Turbulent Times

Top 9 Best Practices for Communications in Turbulent Times

Tips for Crisis Communications in Healthcare  As a healthcare leader, you grasp the importance of security, compliance, and risk management in every facet of your work. You have no doubt seen an assortment of disasters impacting both healthcare facilities and...

5 Steps to Plan Your Annual Marketing Strategy

5 Steps to Plan Your Annual Marketing Strategy

As Q4 kicks off, most marketing teams are wading into annual planning waters. For healthcare marketers, long-term planning has been tricky over the past few years due to the highly unpredictable nature of the pandemic. Though COVID-19 is...

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How to Develop an Effective Pitch Deck

How to Develop an Effective Pitch Deck

Pitch decks have a big job. They must communicate the value of your business in a concise, clear, and compelling manner. A strong pitch deck will engage the audience, spur conversation, and move the listener to the desired action. In...

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