by Laurel Manke | Jun 10, 2026 | Marketing, Sales
A Cost-Conscious, Trust-Focused Event Strategy for Healthcare B2B Marketers đĄTop Line It’s time to stop overspending on national trade shows. Reallocate 20â30% of that budget into always-on, cost-conscious channels that compound deal flow all year long....
by slabtownm | Dec 13, 2025 | Marketing, Thought Leadership
2026 B2B Marketing Trends + Tips: What Should Healthcare Leaders Budget For? B2B healthcare marketing leaders face a familiar budget-season squeeze: prove last yearâs spend paid off, double down on whatâs working, and test new approaches that can drive even more...
by hquirk | Aug 20, 2025 | Marketing, Sales
The Art of Agile Marketing: How to Balance Marketing Priorities in B2B Healthcare Protect your teamâs capacity without stunting innovation or compromising partnership As a marketing leader in a B2B healthcare organization, youâre in a uniqueâand often...
by hquirk | Apr 11, 2025 | Content, Marketing, Thought Leadership
How to Officially End Mediocre Content: Six Strategies for B2B Marketers AI wonât save bad contentâbut these strategies can. 58% of B2B marketers admit their content strategy is only âmoderately effective.â If youâre in that camp, their reasoning might sound familiar:...
by hquirk | Mar 4, 2025 | Marketing, Sales
How to Bridge the Gap Between Sales & Marketing In a previous post, we discussed how aligning sales and marketing teams through open communication, shared incentives, and transparent metric tracking can improve overall success. Today, we’re zooming in on...
by hquirk | Jan 19, 2025 | Content, Marketing, Thought Leadership
Welcome to the ‘Slow Content Movement’ ‘When marketing budgets are tight or teams are small, leaders have a unique opportunity to pare away the fluff, say ânoâ to activity that doesnât add value, and recenter on the fundamentals. One of the primary...
by Laurel Manke | Dec 28, 2024 | Marketing, Sales, Uncategorized
The Shift to Remote Work-Life and Its Impact on Events The global shift to remote work during the COVID-19 pandemicâcombined with an explosion of AI- and machine learning-based technologiesâhave pushed many individuals, organizations, and industries to rely more...
by hquirk | Dec 2, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Thought Leadership
Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a year-round initiative to truly...
by Laurel Manke | Nov 11, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Sales, Thought Leadership, Uncategorized
How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teamsâlike sales, human resources, and executivesâget what they need from your team. While...
by Laurel Manke | Jul 17, 2024 | Marketing, Sales, Thought Leadership, Uncategorized
Hug Your Customers To Attract and Retain Business  No matter what business youâre in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started...
by Laurel Manke | Jun 26, 2024 | Content, Marketing, Thought Leadership
Tips for selecting an agency that’s a seamless extension of your team. Â Building a successful B2B healthcare business doesnât just hinge on hiring a strong internal team. Thriving B2B healthcare companies master strategic use of external partners to round out,...
by Laurel Manke | May 26, 2024 | Marketing, Marketing Data, Marketing Reporting
How To Assess and Demonstrate Marketing ROI: Campaign Reporting & Analysis in B2B Healthcare Proving marketingâs value can feel like navigating a maze blindfolded. It requires unraveling a complex web of data and real-world business impact, and it’s even...
by Joanna Lamb | Apr 20, 2024 | Content, Marketing, Sales, Social Media, Thought Leadership, Uncategorized
Emotional Connection is the Key to a Healthcare Executive’s Heart âGreat marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!â -Kathy Klotz-Guest, Marketing Strategist and Improv Comedian In the realm of...
by slabtownm | Mar 22, 2024 | Content, Marketing, Thought Leadership, Uncategorized
Tips for Crisis Communications in Healthcare As a healthcare leader, you grasp the importance of security, compliance, and risk management in every facet of your work. You have no doubt seen an assortment of disasters impacting both healthcare facilities and...
by Laurel Manke | Feb 22, 2024 | Content, Marketing, Sales, Thought Leadership, Uncategorized
Architecting Your B2B Marketing Plan: Where to Start Every person who works in marketing has felt it: the excitement and overwhelm of translating your strategic goals into an actionable plan. You are sitting at your desk, surrounded by an assortment of caffeinated or...
by Laurel Manke | Jan 26, 2024 | Content, Marketing, Thought Leadership
Any time you recenter your growth strategy, it’s useful to reconnect with the âwhyâ driving your mission in the first place. And, if itâs been a while since you defined your âwhyââitâs also worth considering, âwhy now?â This foundation will help you build a more...
by Laurel Manke | Dec 2, 2022 | Marketing
This post was originally published in 2023 Healthcare marketers are being asked to create greater impact with fewer resources, thus increasing the pressure to spend only on the most effective tactics. Use this blog post as a guide for your team to explore innovative...
by Laurel Manke | Oct 24, 2022 | Marketing
As Q4 kicks off, most marketing teams are wading into annual planning waters. For healthcare marketers, long-term planning has been tricky over the past few years due to the highly unpredictable nature of the pandemic. Though COVID-19 is still present, and itâs...
by Laurel Manke | Sep 16, 2022 | Marketing
How to Leverage your Business Leaders Profiles for LinkedIn Business Growth In a recent blog post, we discussed four key strategies for using LinkedIn to drive business growth. Today, we’ll dive deeper into one of those strategies: leveraging your leaders’...
by Laurel Manke | Aug 18, 2022 | Design, Marketing, Pitch Decks, Sales
Pitch decks have a big job. They must communicate the value of your business in a concise, clear, and compelling manner. A strong pitch deck will engage the audience, spur conversation, and move the listener to the desired action. In essence, a pitch deck is just...
by Laurel Manke | Jul 11, 2022 | Marketing, Thought Leadership
Imagine for a moment, the glory days of print publishing. During this era, industry publications had large teams of writers who penned compelling pieces for their readership. This internal content engine kept publication editors busyâas one might guessâediting. The...
by Laurel Manke | Jul 6, 2022 | Marketing, Social Media
Most business leaders know it is valuable to be present on LinkedIn, but few leverage it to its full potential as a B2B marketing tool. In fact, only about 1% of LinkedInâs user base publishes regularly on the platform. For those who take the time to use LinkedIn...
by Laurel Manke | Mar 8, 2022 | Marketing
B2B Conference & Trade Show Planning Playbook: A Guide For Healthcare Marketers Have you reviewed your event strategy lately? After nearly two years, attendees are returning to in-person conferences. As your team members begin attending conferences, make sure you...
by Laurel Manke | Feb 10, 2022 | Marketing, Sales
4 Best Practices for Sales-Marketing Alignment in Healthcare B2BÂ Â You may assume marketing and sales teams naturally function in lockstep. They share the same core goal: to grow the business they serve. However, if you are a sales or marketing professional, it is...
