by Laurel Manke | Apr 20, 2024 | Content, Marketing, Sales, Social Media, Thought Leadership, Uncategorized
Emotional Connection is the Key to a Healthcare Executive’s Heart “Great marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!” -Kathy Klotz-Guest, Marketing Strategist and Improv Comedian In the realm of...
by slabtownm | Mar 22, 2024 | Content, Marketing, Thought Leadership, Uncategorized
Tips for Crisis Communications in Healthcare As a healthcare leader, you grasp the importance of security, compliance, and risk management in every facet of your work. You have no doubt seen an assortment of disasters impacting both healthcare facilities and...
by Laurel Manke | Feb 22, 2024 | Content, Marketing, Sales, Thought Leadership, Uncategorized
Architecting Your B2B Marketing Plan: Where to Start Every person who works in marketing has felt it: the excitement and overwhelm of translating your strategic goals into an actionable plan. You are sitting at your desk, surrounded by an assortment of caffeinated or...
by Laurel Manke | Jan 26, 2024 | Content, Marketing, Thought Leadership
Any time you recenter your growth strategy, it’s useful to reconnect with the “why” driving your mission in the first place. And, if it’s been a while since you defined your “why”—it’s also worth considering, “why now?” This foundation will help you build a more...
by Laurel Manke | Dec 2, 2022 | Marketing
This post was originally published in 2023 Healthcare marketers are being asked to create greater impact with fewer resources, thus increasing the pressure to spend only on the most effective tactics. Use this blog post as a guide for your team to explore innovative...
by Laurel Manke | Oct 24, 2022 | Marketing
As Q4 kicks off, most marketing teams are wading into annual planning waters. For healthcare marketers, long-term planning has been tricky over the past few years due to the highly unpredictable nature of the pandemic. Though COVID-19 is still present, and it’s...
