by Laurel Manke | Jun 10, 2026 | Marketing, Sales
A Cost-Conscious, Trust-Focused Event Strategy for Healthcare B2B Marketers š”Top Line It’s time to stop overspending on national trade shows. Reallocate 20ā30% of that budget into always-on, cost-conscious channels that compound deal flow all year long....
by hquirk | Aug 20, 2025 | Marketing, Sales
The Art of Agile Marketing: How to Balance Marketing Priorities in B2B Healthcare Protect your teamās capacity without stunting innovation or compromising partnership As a marketing leader in a B2B healthcare organization, youāre in a uniqueāand often...
by hquirk | Mar 4, 2025 | Marketing, Sales
How to Bridge the Gap Between Sales & Marketing In a previous post, we discussed how aligning sales and marketing teams through open communication, shared incentives, and transparent metric tracking can improve overall success. Today, we’re zooming in on...
by Laurel Manke | Dec 28, 2024 | Marketing, Sales, Uncategorized
The Shift to Remote Work-Life and Its Impact on Events The global shift to remote work during the COVID-19 pandemicācombined with an explosion of AI- and machine learning-based technologiesāhave pushed many individuals, organizations, and industries to rely more...
by Laurel Manke | Nov 11, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Sales, Thought Leadership, Uncategorized
How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teamsālike sales, human resources, and executivesāget what they need from your team. While...
by Laurel Manke | Jul 17, 2024 | Marketing, Sales, Thought Leadership, Uncategorized
Hug Your Customers To Attract and Retain Business Ā No matter what business youāre in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started...
by Joanna Lamb | Apr 20, 2024 | Content, Marketing, Sales, Social Media, Thought Leadership, Uncategorized
Emotional Connection is the Key to a Healthcare Executive’s Heart āGreat marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!ā -Kathy Klotz-Guest, Marketing Strategist and Improv ComedianĀ In the realm of...
by Laurel Manke | Feb 22, 2024 | Content, Marketing, Sales, Thought Leadership, Uncategorized
Architecting Your B2B Marketing Plan: Where to Start Every person who works in marketing has felt it: the excitement and overwhelm of translating your strategic goals into an actionable plan. You are sitting at your desk, surrounded by an assortment of caffeinated or...
by Laurel Manke | Aug 18, 2022 | Design, Marketing, Pitch Decks, Sales
Pitch decks have a big job. They must communicate the value of your business in a concise, clear, and compelling manner. A strong pitch deck will engage the audience, spur conversation, and move the listener to the desired action. In essence, a pitch deck is just...
by Laurel Manke | Feb 10, 2022 | Marketing, Sales
4 Best Practices for Sales-Marketing Alignment in Healthcare B2BĀ Ā You may assume marketing and sales teams naturally function in lockstep. They share the same core goal: to grow the business they serve. However, if you are a sales or marketing professional, it is...
