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Why Year-Round Retention Marketing Matters for B2B Success

Why Year-Round Retention Marketing Matters for B2B Success

by hquirk | Dec 2, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Thought Leadership

Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a year-round initiative to truly...
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization 

Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization 

by Laurel Manke | Nov 11, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Sales, Thought Leadership, Uncategorized

How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teams—like sales, human resources, and executives—get what they need from your team. While...
4 Ways to Prove B2B Marketing Value:  A Guide to Illustrating Your ROI 

4 Ways to Prove B2B Marketing Value:  A Guide to Illustrating Your ROI 

by Laurel Manke | May 26, 2024 | Marketing, Marketing Data, Marketing Reporting

Assessing Marketing ROI: Complex and Necessary   Proving marketing’s value can feel like navigating a maze blindfolded. It requires unraveling a complex web of data and real-world business impact, and it’s even harder when you’re starting from square one....
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Slabtown Marketing is a full-service B2B healthcare marketing firm. We partner with businesses in the healthcare industry to create and execute brands, websites, growth strategies, marketing content, and communications materials that align directly with business growth goals. 

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