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How to Officially End Mediocre Content: Six Strategies for B2B Marketers 

How to Officially End Mediocre Content: Six Strategies for B2B Marketers 

by hquirk | Apr 11, 2025 | Content, Marketing, Thought Leadership

AI won’t save bad content—but these strategies can. Start with a strong brand foundation, speak directly to decision-makers, tell human-centered stories, and prioritize quality over volume. 58% of B2B marketers admit their content strategy is only “moderately...
Maximizing Content ROI: How Healthcare Marketing Teams can do More with Less 

Maximizing Content ROI: How Healthcare Marketing Teams can do More with Less 

by hquirk | Jan 19, 2025 | Content, Marketing, Thought Leadership

Welcome to the ‘Slow Content Movement’ ‘When marketing budgets are tight or teams are small, leaders have a unique opportunity to pare away the fluff, say “no” to activity that doesn’t add value, and recenter on the fundamentals. One of the primary...
Why Year-Round Retention Marketing Matters for B2B Success

Why Year-Round Retention Marketing Matters for B2B Success

by hquirk | Dec 2, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Thought Leadership

Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a year-round initiative to truly...
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization 

Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization 

by Laurel Manke | Nov 11, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Sales, Thought Leadership, Uncategorized

How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teams—like sales, human resources, and executives—get what they need from your team. While...
The Power of “Hugging” Customers to Attract & Retain Business

The Power of “Hugging” Customers to Attract & Retain Business

by Laurel Manke | Jul 17, 2024 | Marketing, Sales, Thought Leadership, Uncategorized

Hug Your Customers To Attract and Retain Business   No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started...
How to Choose an Effective B2B Healthcare Marketing Partner

How to Choose an Effective B2B Healthcare Marketing Partner

by Laurel Manke | Jun 26, 2024 | Content, Marketing, Thought Leadership

Tips for selecting an agency that’s a seamless extension of your team.   Building a successful B2B healthcare business doesn’t just hinge on hiring a strong internal team. Thriving B2B healthcare companies master strategic use of external partners to round out,...
How to Create Emotionally Resonant B2B Healthcare Marketing

How to Create Emotionally Resonant B2B Healthcare Marketing

by Joanna Lamb | Apr 20, 2024 | Content, Marketing, Sales, Social Media, Thought Leadership, Uncategorized

Emotional Connection is the Key to a Healthcare Executive’s Heart “Great marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!” -Kathy Klotz-Guest, Marketing Strategist and Improv Comedian  In the realm of...
Top 9 Best Practices for Communications in Turbulent Times

Top 9 Best Practices for Communications in Turbulent Times

by slabtownm | Mar 22, 2024 | Content, Marketing, Thought Leadership, Uncategorized

Tips for Crisis Communications in Healthcare  As a healthcare leader, you grasp the importance of security, compliance, and risk management in every facet of your work. You have no doubt seen an assortment of disasters impacting both healthcare facilities and...
Laying the Strategic Foundation for Your B2B Healthcare Marketing Plan

Laying the Strategic Foundation for Your B2B Healthcare Marketing Plan

by Laurel Manke | Feb 22, 2024 | Content, Marketing, Sales, Thought Leadership, Uncategorized

Architecting Your B2B Marketing Plan: Where to Start Every person who works in marketing has felt it: the excitement and overwhelm of translating your strategic goals into an actionable plan. You are sitting at your desk, surrounded by an assortment of caffeinated or...
Finding Your Guiding “Why” (and Why Now) to Reignite Growth

Finding Your Guiding “Why” (and Why Now) to Reignite Growth

by Laurel Manke | Jan 26, 2024 | Content, Marketing, Thought Leadership

Any time you recenter your growth strategy, it’s useful to reconnect with the “why” driving your mission in the first place. And, if it’s been a while since you defined your “why”—it’s also worth considering, “why now?” This foundation will help you build a more...
What you Need to Know: Securing a Healthcare Industry Article Placement

What you Need to Know: Securing a Healthcare Industry Article Placement

by Laurel Manke | Jul 11, 2022 | Marketing, Thought Leadership

Imagine for a moment, the glory days of print publishing. During this era, industry publications had large teams of writers who penned compelling pieces for their readership. This internal content engine kept publication editors busy—as one might guess—editing. The...
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Slabtown Marketing is a full-service B2B healthcare marketing firm. We partner with businesses in the healthcare industry to create and execute brands, websites, growth strategies, marketing content, and communications materials that align directly with business growth goals. 

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