by hquirk | Apr 11, 2025 | Content, Marketing, Thought Leadership
AI won’t save bad content—but these strategies can. Start with a strong brand foundation, speak directly to decision-makers, tell human-centered stories, and prioritize quality over volume. 58% of B2B marketers admit their content strategy is only “moderately...
by hquirk | Jan 19, 2025 | Content, Marketing, Thought Leadership
Welcome to the ‘Slow Content Movement’ ‘When marketing budgets are tight or teams are small, leaders have a unique opportunity to pare away the fluff, say “no” to activity that doesn’t add value, and recenter on the fundamentals. One of the primary...
by hquirk | Dec 2, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Thought Leadership
Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a year-round initiative to truly...
by Laurel Manke | Nov 11, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Sales, Thought Leadership, Uncategorized
How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teams—like sales, human resources, and executives—get what they need from your team. While...
by Laurel Manke | Jul 17, 2024 | Marketing, Sales, Thought Leadership, Uncategorized
Hug Your Customers To Attract and Retain Business No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started...
by Laurel Manke | Jun 26, 2024 | Content, Marketing, Thought Leadership
Tips for selecting an agency that’s a seamless extension of your team. Building a successful B2B healthcare business doesn’t just hinge on hiring a strong internal team. Thriving B2B healthcare companies master strategic use of external partners to round out,...
by Joanna Lamb | Apr 20, 2024 | Content, Marketing, Sales, Social Media, Thought Leadership, Uncategorized
Emotional Connection is the Key to a Healthcare Executive’s Heart “Great marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!” -Kathy Klotz-Guest, Marketing Strategist and Improv Comedian In the realm of...
by slabtownm | Mar 22, 2024 | Content, Marketing, Thought Leadership, Uncategorized
Tips for Crisis Communications in Healthcare As a healthcare leader, you grasp the importance of security, compliance, and risk management in every facet of your work. You have no doubt seen an assortment of disasters impacting both healthcare facilities and...
by Laurel Manke | Feb 22, 2024 | Content, Marketing, Sales, Thought Leadership, Uncategorized
Architecting Your B2B Marketing Plan: Where to Start Every person who works in marketing has felt it: the excitement and overwhelm of translating your strategic goals into an actionable plan. You are sitting at your desk, surrounded by an assortment of caffeinated or...
by Laurel Manke | Jan 26, 2024 | Content, Marketing, Thought Leadership
Any time you recenter your growth strategy, it’s useful to reconnect with the “why” driving your mission in the first place. And, if it’s been a while since you defined your “why”—it’s also worth considering, “why now?” This foundation will help you build a more...
by Laurel Manke | Jul 11, 2022 | Marketing, Thought Leadership
Imagine for a moment, the glory days of print publishing. During this era, industry publications had large teams of writers who penned compelling pieces for their readership. This internal content engine kept publication editors busy—as one might guess—editing. The...
