Most business leaders know it is valuable to be present on LinkedIn, but few leverage it to its full potential as a B2B marketing tool. In fact, only about 1% of LinkedIn’s user base publishes regularly on the platform. For those who take the time to use LinkedIn strategically, it has the potential to be an invaluable part of your content strategy.
In a recent survey, 40% of B2B marketers indicated LinkedIn as the most effective channel for driving high-quality leads. Those surveyed also cited 2x higher conversion rates from LinkedIn advertising efforts compared with other advertising efforts. The true value of LinkedIn lies in the decision-making power of its userbase.
As the go-to gathering place for business leaders, LinkedIn is frequented by 58 million companies, 750 million users, and over 8 million C-level decision-makers. Access to engage with this audience presents a valuable opportunity for organizations to increase brand awareness, showcase thought leadership, implement highly targeted advertising campaigns, and stay fresh in the minds of prospects.
In this post, we will delve into the four most valuable things your B2B business can do on LinkedIn to drive growth.