Paid Media Advertising for B2B Healthcare Companies
Paid advertising can be tedious to manage well. Our experts take care of all the intricate details with your strategy in mind. We help your ads cut through the noise and drive leads.
How Strategic Advertising Can Benefit Your Business
Recent research indicates that 67% of B2B purchases are influenced by digital advertisements. Without smart, well-written, expertly designed paid marketing efforts, prospects may not ever notice— or even find —your organization.
Increase Brand Awareness:
Start getting recognized! Paid advertising is a key to acquainting the market with your brand and staying top-of-mind for potential customers.
Promote Your Product or Services:
Ads are your space to connect with brand new prospects. Show off the incredible work your organization is doing and the value it brings to the market.
Get in Front of More Qualified Prospects:
Paid advertising allows you to get highly specific with who your message reaches and appeals to, based on target personas, visitor activity, search queries, and more.
Paid Advertising Services
We augment long-game organic marketing efforts with strategic paid marketing campaigns to rapidly grow your organization’s name recognition and generate excellent leads.
We analyze your business, competitive landscape, and differentiators to formulate a keyword strategy that gets your ads in front of the right people at the right time.
Our B2B advertising experts craft and optimize detailed campaigns to ensure you get the most out of Microsoft’s pay-per-click system.
LinkedIn is a key advertising platform in the B2B world—and we’ll use innovative content to make sure you are maximizing it to drive awareness and growth.
Paid Media Placements
We help coordinate and manage paid media placements with leading healthcare publications. With your content in front of their target audience in a sponsored format (e.g., paid whitepaper campaign or sponsored article), you’ll garner primed, qualified leads.
Slabtown has drastically improved the percentage of qualified leads our paid campaigns generate while also reducing our overall adspend.
— Marketing Leader at B2B Healthcare Logistics Company
Our Paid Advertising Process
Our step-by-step approach produces content that resonates with your audience and establishes your organization as a go-to thought leader in your space.
Define Clear Objectives:
Before diving into the creation of your campaigns, we clearly define your objectives. What do you want to achieve? Whether it’s increasing website traffic, driving sales, or boosting brand awareness, having specific, measurable goals will guide the rest of your strategy.
Keyword Research and Selection:
Based on our market knowledge and familiarity with your business goals, we perform thorough keyword research to identify the terms and phrases your target audience is likely to use when searching for products or services similar to yours.
Create Compelling Ad Copy and Landing Pages:
We craft compelling ad copy that not only includes your targeted keywords but also speaks directly to the needs and interests of your audience. Additionally, we create dedicated landing pages that align with your ad content, highlight your unique value, and ensure a strong call-to-action (CTA) to ensure strong conversion rates.
Continuous Monitoring and Optimization:
The success of your paid advertising strategy is an ongoing process of refinement. We regularly analyze campaign performance to identify trends and areas for improvement. Our team adjusts your bidding strategy, ad copy, and targeting based on performance insights to deliver optimal ROI.
Any time you recenter your growth strategy, it's useful to reconnect with the “why” driving your mission in the first place. And, if it’s been a while since you defined your “why”—it’s also worth considering, “why now?” This foundation will help you build a more...
Use this blog post as a guide for your team to explore innovative ways to grow sustainably in the year ahead. In this post, we share six B2B marketing trends that are moving the needle in powerful ways for our partners. You will also learn how to turn these trends into specific tactics for your organization’s growth.
Let’s create a great paid advertising strategy, together.
Our B2B paid marketing experts can help your organization showcase its expertise and offerings to the right prospects on the right platforms. Give us a call today to learn more.