Insights to enhance your B2B healthcare sales and marketing efforts.
The Art of Agile B2B Marketing Leadership
The Art of Agile Marketing: How to Balance Marketing Priorities in B2B Healthcare Protect your team’s capacity without stunting innovation or compromising partnership As a marketing leader in a B2B healthcare organization, you’re in a...
How to Officially End Mediocre Content: Six Strategies for B2B Marketers
58% of B2B marketers admit their content strategy is only “moderately effective.” If you’re in that camp, their reasoning might sound familiar: unclear goals and a weak connection between content and the customer journey. After more than a decade of watching promising healthcare startups struggle to grow, we’ve seen the same root issue again and again—a lack of strategy and focus.
How to Officially End Mediocre Content: Six Strategies for B2B Marketers
AI won’t save bad content—but these strategies can. Start with a strong brand foundation, speak directly to decision-makers, tell human-centered stories, and prioritize quality over volume. 58% of B2B marketers admit their content...
Strengthening Sales and Marketing Collaboration: A Guide for Healthcare Marketers
How to Bridge the Gap Between Sales & Marketing In a previous post, we discussed how aligning sales and marketing teams through open communication, shared incentives, and transparent metric tracking can improve overall success. Today, we're zooming in on specific...
Strengthening Sales and Marketing Collaboration: A Guide for Healthcare Marketers
How to Bridge the Gap Between Sales & Marketing In a previous post, we discussed how aligning sales and marketing...
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Maximizing Content ROI: How Healthcare Marketing Teams can do More with Less
Welcome to the 'Slow Content Movement' 'When marketing budgets are tight or teams are small, leaders have a unique opportunity to pare away the fluff, say “no” to activity that doesn’t add value, and recenter on the fundamentals. One of...
6 Ways to Revitalize Your Event Presence
The Shift to Remote Work-Life and Its Impact on Events The global shift to remote work during the COVID-19 pandemic—combined with an explosion of AI- and machine learning-based technologies—have pushed many individuals, organizations, and...
Why Year-Round Retention Marketing Matters for B2B Success
Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a...
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization
How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teams—like sales, human resources, and executives—get what they...
The Power of “Hugging” Customers to Attract & Retain Business
Hug Your Customers To Attract and Retain Business No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are...
How to Choose an Effective B2B Healthcare Marketing Partner
Tips for selecting an agency that's a seamless extension of your team. Building a successful B2B healthcare business doesn’t just hinge on hiring a strong internal team. Thriving B2B healthcare companies master strategic use of external...
4 Ways to Prove B2B Marketing Value: A Guide to Illustrating Your ROI
Assessing Marketing ROI: Complex and Necessary Proving marketing’s value can feel like navigating a maze blindfolded. It requires unraveling a complex web of data and real-world business impact, and it's even harder when you're starting...
How to Create Emotionally Resonant B2B Healthcare Marketing
Emotional Connection is the Key to a Healthcare Executive's Heart “Great marketing is about how you make people feel, and research shows that 92.3% of audiences are, in fact, human!” -Kathy Klotz-Guest, Marketing Strategist and Improv...
Top 9 Best Practices for Communications in Turbulent Times
Tips for Crisis Communications in Healthcare As a healthcare leader, you grasp the importance of security, compliance, and risk management in every facet of your work. You have no doubt seen an assortment of disasters impacting both...
Laying the Strategic Foundation for Your B2B Healthcare Marketing Plan
Architecting Your B2B Marketing Plan: Where to Start Every person who works in marketing has felt it: the excitement and overwhelm of translating your strategic goals into an actionable plan. You are sitting at your desk, surrounded by an...
Finding Your Guiding “Why” (and Why Now) to Reignite Growth
Any time you recenter your growth strategy, it's useful to reconnect with the “why” driving your mission in the first place. And, if it’s been a while since you defined your “why”—it’s also worth considering, “why now?” This foundation...
Six B2B Healthcare Marketing Trends to Consider in your Annual Marketing Plan
This post was originally published in 2023 Healthcare marketers are being asked to create greater impact with fewer resources, thus increasing the pressure to spend only on the most effective tactics. Use this blog post as a guide for...
5 Steps to Plan Your Annual Marketing Strategy
As Q4 kicks off, most marketing teams are wading into annual planning waters. For healthcare marketers, long-term planning has been tricky over the past few years due to the highly unpredictable nature of the pandemic. Though COVID-19 is...
3 Tips to Leverage Personal LinkedIn Profiles for Marketing
How to Leverage your Business Leaders Profiles for LinkedIn Business Growth In a recent blog post, we discussed four key strategies for using LinkedIn to drive business growth. Today, we'll dive deeper into one of those strategies:...
How to Develop an Effective Pitch Deck
Pitch decks have a big job. They must communicate the value of your business in a concise, clear, and compelling manner. A strong pitch deck will engage the audience, spur conversation, and move the listener to the desired action. In...
What you Need to Know: Securing a Healthcare Industry Article Placement
Imagine for a moment, the glory days of print publishing. During this era, industry publications had large teams of writers who penned compelling pieces for their readership. This internal content engine kept publication editors busy—as...
4 LinkedIn Strategies That Drive Growth for B2B Organizations
Most business leaders know it is valuable to be present on LinkedIn, but few leverage it to its full potential as a B2B marketing tool. In fact, only about 1% of LinkedIn’s user base publishes regularly on the platform. For those who take...
4 Steps to Create a B2B Content Marketing Strategy and Plan
Most organizations we partner with want a robust library of content they can leverage for marketing, sales, and communications. They’re looking to for relevant blogs, a snappy newsletter, and a few solid lead magnets (perhaps a set of...
Conference Planning Playbook: How to Get the Most Out of your Event Investment
Have you reviewed your event strategy lately? After nearly two years, attendees are returning to in-person conferences. As your team members begin attending conferences, make sure you have a strong plan in place to make the most of your...
The Value of Content Marketing for B2B Organizations
Why B2B Organizations Benefit when they Invest in Content If your B2B organization is not investing in content marketing, you are missing one of the most effective ways to build a reputation, attract qualified leads, and nurture prospects...
Best Practices to Align your Sales and Marketing Teams
You may assume marketing and sales teams naturally function in lockstep. They share the same core goal: to grow the business they serve. However, if you are a sales or marketing professional, it is likely you have felt friction between...