by hquirk | Apr 11, 2025 | Content, Marketing, Thought Leadership
AI won’t save bad content—but these strategies can. Start with a strong brand foundation, speak directly to decision-makers, tell human-centered stories, and prioritize quality over volume. 58% of B2B marketers admit their content strategy is only “moderately...
by hquirk | Mar 4, 2025 | Marketing, Sales
How to Bridge the Gap Between Sales & Marketing In a previous post, we discussed how aligning sales and marketing teams through open communication, shared incentives, and transparent metric tracking can improve overall success. Today, we’re zooming in on...
by hquirk | Jan 19, 2025 | Content, Marketing, Thought Leadership
Welcome to the ‘Slow Content Movement’ ‘When marketing budgets are tight or teams are small, leaders have a unique opportunity to pare away the fluff, say “no” to activity that doesn’t add value, and recenter on the fundamentals. One of the primary...
by hquirk | Dec 2, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Thought Leadership
Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a year-round initiative to truly...
